OUTSOURCE MARKETING GROUP, INC - THE PRELUDE

DIRECT-TO-CONSUMER MARKETING... and YOU!

In the world of Direct-to-Consumer marketing, our mantra is clear. We believe that selling direct to your customer endows you with certain inalienable rights. Those rights include a better mark-up over retail, the opportunity to have a direct dialogue with your customer, the ability to own and grow your own database of buyers, and the capacity to sell to that customer again and again to exponentially grow your business.

Direct-to-Consumer marketing is about control... control of your buyer, control of your message, control of your presentation, control of your offer, control of your sale, and complete control of your price... so you can determine the size of your profit as well as the length of your product life cycle.

MULTI-CHANNEL MARKETING... and casting the WIDEST NET.

Fifteen years ago, one needed to look no further than their TV set to find the latest Direct-to-Consumer hit product or service. Gone are the days when the consumer came looking for you. If new virtual technologies have taught us anything, it's that we must now go looking for the consumer. We must pitch them where they are, not where we would like them to be. And today, they are everywhere.

In the journey to find the ever-elusive consumer, we believe in constructing, a full-bodied Multi-Channel Marketing environment. What does Multi-Channel Marketing mean? It entails telling your story in various selling platforms, in multiple marketing genres, and in innumerable "Buy Now" vehicles to cast the widest possible net to put your product and/or service directly in front of the buyer. These channels include TV, Web, Print Advertising, Email Blasts, Social Networking, Direct Mail, Radio, Retail, etc.

Times have dramatically changed. Methods of consumer communication, education and purchase logistics have changed. To some, these changes are challenging. To us, they are golden. The ease of video transfers, posting, and linking has made visual selling accessible to more people than ever before. Our new, multi-channel methods of talking, chatting, texting, and twitting have created new opportunities for Direct Marketers, many of which seem custom-made for Direct Selling.

DIRECT RESPONSE MARKETING... and YOUR MOST IMPORTANT CONVERSATION.

Our industry is often referred to as Direct Response. The prerequisites for a winning Direct Response product typically include items that are highly demonstrable, have a unique benefit, offer broad audience appeal, have a story to tell, solve a problem, or offer a personal transformation or a new twist on old ideas. The crux of the Direct Response world is to elicit an immediate and "direct" response from your audience causing them to stop and take an immediate action.

In selling, your "most important conversation," is the one that you have with your buyer, and yet in a retail environment, it takes place in the smallest, possible space. At Outsource Marketing Group, we want to tell your story in all spaces... big and small, virtual and fixed, visual and audible, read and perceived. We believe that your customer's most important conversation should take place in their own back yard... where they live, where they communicate and where they socialize. When your product does not converse, it has no story. Its voice is no different or more distinctive than the product next to it, above it, or below it. We cannot see who your product potentially helps. We cannot hear how well it works. We cannot have it explained to us beyond what is revealed by the label, box, tube, or bottle that houses it.